“We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg. He has the uncanny ability to strike a balance in being prolific, technical, sentimental but still progressive.
1. Work with the right collaborators.
Spielberg has a penchant for working with people for long periods of time. Each professional brings their talent to the table, Spielberg knows that his work is only as good as his partners and has fostered long-lasting relationships to get the best results.
2. Get up close and personal.
In ‘E.T.’ Spielberg employed the use of low angles, both to imbue the same sense of wonder Elliott felt and to give adult viewers the feeling that they were children again. The effect is decidedly sentimental, but effective. When crafting brand stories, marketers have the opportunity to use similar ‘tricks’ to better connect with audiences and partners.
3. Know when to repurpose great stories.
Do you want to know one of the reasons why ‘Jaws’ and ‘A.I.’ are so memorable? They are just modern interpretations of ‘Moby Dick’ and ‘Pinocchio’ respectively. Spielberg is a master of taking allegories from the past and reinventing them with his own spin. Content marketers, take note: you don’t always have to start from scratch. Find inspiration from your brand history (or cultural touch points) and go from there.
4. Delight in the process.
Spielberg once said, “I love editing. It’s one of my favorite parts about filmmaking,” but how can something so solitary and laborious bring such satisfaction? Because it is the culmination of hard work and vision. If your organization doesn’t have a strategy in place or the resources to create custom content, don’t fret. Figuring out your approach and the stories you have to tell are as important as kudos from the press and comments from your followers. Take the content marketing process once step at a time and don’t rush through the particulars.
5. Story first, technique second.
When crafting an effective brand story, it’s not about the bells and whistles: always come back to a moment that is real and relate-able.
6. Learn from your mistakes.
Even if your organization has fallen off the content wagon (or even suffered a PR nightmare), it’s never too late for a stellar comeback.
By Adam Weinroth for Business2Community. This article was republished through NewsCreds Licensed Content Network.
View original post : 6 Lessons In Storytelling From Steven Spielberg.