Effectuation : entrepreneur’s success factors – Saras Sarasvathy – Video at TEDxTalks

Associate Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Dardens MBA program. A leading scholar on the cognitive basis for high-performance entrepreneurship, her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award.

via Watch “TEDxMidAtlantic 2010 – Saras Sarasvathy – 11/5/10” Video at TEDxTalks.

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